DHL Exported Tokyo Winner: House of Holland

British design label House of Hollandhas won the DHL Exported competition for Tokyo, giving designer Henry Holland the opportunity to bring his streetwear styles to the runway in Japan.

Already popular among young people in Tokyo according to Akiko Shinoda, member of the expert committee and Director of International Affairs for The Japan Fashion Week Organization, House of Holland may best be known for the catchy slogan tees that catapulted Holland in the spotlight in 2006.

Now in its 13th season, the brand has shown at London Fashion Week since February 2008 and produced a nicely detailed plan for expansion into the Japanese market – the deciding factor in the DHL Exported win.

DHL and IMG Fashion received 150 applications from designers in 36 countries, each looking to break in to the global marketplace and present their collection in either New York, London, Milan or Tokyo. Designers were asked to choose the market where their businesses objectives foresee growth in and for Holland, that was Tokyo.

Stay tuned to In Motion to follow Holland along on this ride, as he prepares for shows in October 2014 and March 2015 at Mercedes-Benz Fashion Week Tokyo.

“We are proud of the amount of applications we received and even more so about the collections’ quality and designers’ creativity, both proving the relevancy of the Program,” said Arjan Sissing, Senior Vice President Corporate Brand Marketing, Deutsche Post DHL.

“ Our jury in Tokyo had tough decisions to make and ultimately found some of the most talented designers out there. We're confident to export their work with great success, supporting the designers' journey at every step of the way.”