DHL Exported London Experts

As organizers for the trend-setting semi-annual London Fashion Week, the British Fashion Council is the influential promoter of British fashion worldwide. That's why the DHL Exported program has been so pleased to have their Head of Showcasing, Narmin Mohammadi, on the London panel of experts. Mohammadi works across all of the organization's showcasing initiatives including London Fashion Week, London Collections: Men, LONDON show ROOMS and designer support initiatives, making her an expert on what a designer needs to do to make a positive first impression when showing in the city's biggest fashion event.

Joining Mohammadi on the London committee for DHL Exported is Anna Ogundehin, Marketing and Communications Director at Browns. With 14 years’ experience and a 360 degree career including marketing, publishing, in-house, agency and retail PR, Anna is responsible for all promotional and brand activity and as appointed editor of Brownsfashion.com in charge of all editorial content. She's the perfect person to judge the designers' promotional and brand ideas, a key element in the winning business plans applicants submitted with their entries.

Also on the London team are Kitty McGee, Executive Fashion Editor at Stylist magazine and Owen Rafferty, Model Agent for IMG Models. McGee's experience covering Fashion Week events in New York, London, Milan and Paris ensures she knows the playing field our winning designer will be sent out on. Rafferty's role in business development in th Young Faces Division in IMG's London office lends a unique voice to the judging panel. As a #DHLExpert, Rafferty is looking for a designer who can really think outside the box and proudly represent their style in their own market and adapt it for the greater world stage.

To hear more about the candidates our London committee of experts selected as finalists, check out the Google+ Hangout on April 30 right here on DHL IN Motion.